Privicy Notice

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General note and mandatory information

Designation of the responsible entity

The entity responsible for data processing on www.softcarehouse.com is:

SoftCareHouse GmbH
Kurfürstendamm 226
10719 Berlin

The Data Controller, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, contact information, etc.).

Revocation of your consent to data processing

Certain data processing activities are only possible with your express consent. Revocation of consent already given is possible at any time. An informal notification by email is sufficient for revocation. Revocation does not affect the legality of data processing that took place up to the moment of revocation.

Right to appeal to the competent supervisory authority

As a concerned person, you have the right to file a complaint with the competent supervisory authority in the event of a violation of data protection law. The competent supervisory authority for data protection issues is the state data protection inspector in the country where our company is located.

Right to data portability

You have the right to have data that we process automatically based on your consent or in the performance of a contract transferred to you or to third parties. The record is made in machine-readable format. If you request the direct transfer of data to another responsible party, this will only be done to the extent that it is technically possible.

Right to information and correction, blocking and deletion of data

Within the framework of applicable laws, you have the right to obtain information free of charge at any time about the personal data stored, the origin of the data, the recipients of the data and the purpose of the data processing, and, if applicable, the right to correct, block or delete such data. In this regard, and if you have further questions about your personal data, you may contact us at any time using the contact options listed in the editorial footer.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content that you send to us as a website operator, our website uses SSL or TLS encryption. This means that the data you transmit through this website cannot be read by third parties. You can recognize an encrypted connection by the “https://” address line of your browser and the lock symbol in the browser line.

Server log files

In server log files, the website provider automatically collects and stores information that the browser automatically sends to us. These are:

– The visited page in our domain
– The date and time of the request to the server
– The type and version of the browser
– The operating system used
– URL of the referrer
– Hostname of the access computer
– IP address

The data is not combined with other data sources. The processing of the data is based on the provisions of the RODO, which allow the processing of data for the purpose of contractual or pre-contractual measures.

Contact form

Data submitted via the contact form or at www.softcarehouse.com/en/contact will be stored with your contact information in order to process your request or make it available for further inquiries. This data is not transferred without your consent.

The processing of the data provided in the contact form is based solely on your consent. Revocation of consent already given is possible at any time. An informal email notification is sufficient for revocation. Revocation does not affect the legality of data processing procedures carried out up to the moment of revocation.

Data submitted via the contact form will remain with us until you ask us to delete it, revoke your consent to retain it, or until there is no longer a need to retain it. Mandatory legal provisions – in particular retention periods – remain unaffected.

Retention period for comments and remarks

Notes and comments, as well as related data such as IP addresses, are stored. The content remains on our website until it is completely deleted or until it had to be deleted for legal reasons.
Storage of contributions and comments is based on your consent. Revocation of consent already given is possible at any time. An informal email notification is sufficient for revocation. Revocation does not affect the legality of data processing operations already carried out.

Data for the newsletter

In order to send our newsletter, we need your e-mail address. Verification of the provided e-mail address is necessary and you must agree to receive the newsletter. Additional data is not collected or is voluntary. The data will be used only for sending the newsletter.

The data provided during registration for the newsletter will be processed only on the basis of your consent. Withdrawal of already given consent is possible at any time. To revoke, it is sufficient to send an informal e-mail message or to unsubscribe via the “Unsubscribe” link in the newsletter. Revocation does not affect the legality of data processing already carried out.

The data entered for the purpose of setting up a subscription will be deleted in the event of cancellation. If the data was provided to us for other purposes and in other places, it will remain with us.

Facebook

Our website uses the visitor action pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.

This allows us to track the behavior of visitors when they click on a Facebook ad to be directed to the provider’s website. This allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising efforts.

The data collected is anonymous for us, as the operator of this website, and we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook so that a connection can be made to the user’s profile in question and Facebook can use it for its own advertising purposes, according to https://de-de.facebook.com/about/privacy/. This allows Facebook to place ads on and off Facebook pages. This use of data cannot be influenced by us as the site operator.
The use of Facebook pixels is based on the provisions of the RODO. The website operator has a legitimate interest in effective advertising activities, including social media.

For more information on Facebook’s privacy protection, please see the privacy policy: https://de-de.facebook.com/about/privacy/.

You can also disable the “Custom Audiences” remarketing feature in the “Ad Settings” section of https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can disable Facebook utility advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

YouTube

To integrate and display video content, our site uses plug-ins from YouTube. The provider of the video portal is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you call up a page with an integrated YouTube plug-in, a connection to YouTube’s servers is established. This tells YouTube which of our pages you have visited.

YouTube can directly attribute your surfing behavior to your personal profile if you are logged into your YouTube account. By logging out, you have the opportunity to prevent this.

YouTube is used to attractively present our online offerings. This constitutes a legitimate interest within the meaning of the RODO regulations.

Details of how we handle your data can be found in YouTube’s data protection statement at: https://www.google.de/intl/de/policies/privacy.

Cookies

Our website uses cookies. These are small text files that your web browser stores on your end device. Cookies help us make our offerings more user-friendly, efficient and secure.

Some cookies are “session cookies.” Such cookies are automatically deleted when your browser session ends. On the other hand, other cookies remain on your end device until you delete them yourself. Such cookies help us recognize you when you return to our website.

With a modern web browser, you can monitor, restrict or block cookie settings. Many web browsers can be configured to automatically delete cookies when you close the program. Disabling cookies may limit the functionality of our website.

Setting cookies that are necessary for electronic communication processes or to provide certain functions desired by the user (e.g., shopping cart) is done under the provisions of the DPA. As operators of this website, we have a legitimate interest in storing cookies for the technically flawless and efficient provision of our services. If other cookies are set (e.g., for analysis functions), they will be treated separately in this data protection statement.

Google Analytics

Our website uses the web analytics service feature of Google Analytics. The provider of the web analytics service is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses “cookies.” These are small text files that your web browser stores on your end device to analyze your website usage. The information generated by the cookies about the use of our website is transmitted to a Google server and stored there. The location of the server is usually the USA.

The setting of Google Analytics cookies is done under the provisions of the RODO. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and, if necessary, advertising.

IP anonymization

We use Google Analytics in conjunction with an IP anonymization feature. This allows Google to shorten your IP address in member countries of the European Union or other contracting states of the Agreement on the European Economic Area before sending it to the USA. In exceptional cases, Google may transfer the full IP address to a server in the US and shorten it there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide further services related to the use of the website and the Internet. The IP address transmitted by Google Analytics is not combined with other Google data.

Browser plug-in

The setting of cookies by your browser can be blocked. However, some features of our website may be limited as a result. You can also prevent the collection of your website usage data, including your IP address, from being processed by Google. This is possible by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

No consent to data collection

You can prevent data collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent the collection of information about future visits to our site: Disable Google Analytics.
For details on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Einzelheiten zum Umgang mit Nutzerdaten bei Google Analytics finden Sie in der Datenschutzerklärung von Google: https://support.google.com/analytics/answer/6004245?hl=de.

Order fulfillment

In order to fully comply with the legal requirements for data protection, we have entered into an order fulfillment agreement with Google.

Demographic characteristics in Google Analytics

Our site uses the “demographic features” of Google Analytics. It can be used to generate reports that include information about the age, gender and interests of site visitors. This data is derived from Google’s interest-based advertising and third-party visitor data. It is not possible to attribute the data to a specific person. You can disable this feature at any time. You can do this through the advertising settings in your Google account or by generally prohibiting Google Analytics from collecting data, as explained in the section “Opting out of data collection.”

XING plugin

Our website uses XING network features. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

When you call up a page with integrated Xing functions, a connection to Xing servers is established. To the best of our knowledge, no personal data is stored. IP addresses are not stored, nor is there any evaluation of user behavior.

Details on data protection and the XING Share button can be found in XING’s privacy policy at: https://www.xing.com/app/share?op=data_protection.

Google Ads and Google Conversion Tracking

Our website uses Google Ads. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.

Ads is an online advertising program. As part of the online advertising program, we work with conversion tracking. When you click on an ad placed by Google, a cookie is set to track conversions. Cookies are small text files that your web browser stores on your device. Google Ads cookies expire after 30 days and are not used to personally identify users. The cookie allows Google and us to recognize that a user clicked on an ad and was directed to our site.

Each Google Ads customer receives a different cookie. Cookies are not personally identifiable by ads on customer websites. Conversion cookies are used to generate conversion statistics for ad customers who use conversion tracking. Ad clients learn how many users clicked on their ad and were redirected to pages with conversion tracking tags. However, ad clients do not receive any information that personally identifies users. If you do not want to participate in the tracking, you can opt out of the service. In this case, you should deactivate the conversion cookie in your browser’s user settings. This way there is no inclusion in the conversion tracking statistics.

The storage of “conversion cookies” is based on the provisions of the RODO. As website operators, we have a legitimate interest in analyzing user behavior in order to optimize our website and our advertising.

Details about Google Ads and Google Conversion Tracking can be found in Google’s data protection regulations: https://www.google.de/policies/privacy/.

Using a modern web browser, you can monitor, restrict or block your cookie settings. Disabling cookies may limit the functionality of our website.

Google Web Fonts

Our site uses web fonts from Google. The supplier is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

The use of these web fonts allows us to give you the presentation of our website that you desire, regardless of what fonts are available locally. This is done by downloading Google Web Fonts from a Google server in the USA and the associated data transfer to Google. This is your IP address and the page you visited on our website. The use of Google Web Fonts is based on regulations under the RODO. As operators of this website, we have a legitimate interest in the optimal presentation and transmission of our web presence.

Google has certified a European Privacy Shield data protection agreement for us. This data protection agreement is designed to ensure compliance with the level of data protection applicable in the EU.

Details about Google Web Fonts can be found at: https://www.google.com/fonts#AboutPlace:about, and further information can be found in Google’s Privacy Policy: https://policies.google.com/privacy/partners?hl=de.

Hotjar

We use Hotjar to better understand the needs of our users and to optimize the offering and experience on this website.

With the help of Hotjar’s technology, we gain a better understanding of our users’ experiences (e.g. how much time users spend on which pages, which links they click, what they like and what they don’t, etc.) and this helps us align our offering with user feedback. 

Hotjar uses cookies and other technologies to collect data about the behavior of our users and their devices, in particular the IP address of the device (which is only collected and stored in anonymized form during your website usage), screen size, device type (unique device identifiers), information about the browser used, location (country only), and the preferred language for displaying our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

For more information, please refer to the ‘about Hotjar’ section on Hotjar’s help page.

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